https://www.heather-frey.com/photography daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1554159559020-0UHENFAFMKF8S8V682YT/-2484906394226806981_IMG_3300.jpg photography amy roiland of a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1554159559020-0UHENFAFMKF8S8V682YT/-2484906394226806981_IMG_3300.jpg photography amy roiland of a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1637098311585-DW2949JCU03QQOQ6PMVY/IMG_9066.jpg photography - SOCIAL CONTENT FOR 11 HONORÉ https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1641336998392-4T5J044UMPWOJHV4HZIQ/image-asset.jpeg photography - SOCIAL CONTENT FOR 11 HONORÉ https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1637098406774-RN7A17RE6Q42AIRDCKGH/IMG_8467.jpg photography - SOCIAL CONTENT FOR 11 HONORÉ https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1636518456518-19VHQ75JVD6QXI25M7QB/image-asset.jpeg photography - SOCIAL CONTENT FOR 11 HONORÉ https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1554159925822-96R5UVD35Z7VXAE8H442/-9076126451073363279_IMG_3770.jpg photography - AMY ROILAND | A FASHION NERD amy roiland of a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1554159767252-G5L47S6JJEALTVTQF9RA/1570255350447524675_IMG_3561.jpg photography amy roiland of a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551580901889-DM8PME0XUU6BKALCFX2U/7529067488_IMG_9288.jpg photography - amy roiland | a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551577761526-JVNVYS8170YA4XJ682FD/7529145200_IMG_9642.jpg photography - amy roiland | a fashion nerd https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551581437525-91Z2JZNR2OIAAPLMWIAR/Screen+Shot+2019-03-02+at+6.49.35+PM.png photography - caroline juen | love & loathing la https://www.heather-frey.com/content-creation daily 1.0 2026-02-19 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1636446258318-KWNVPRFUOR1PHGYA0Z6X/image-asset.jpeg social media marketing - HALSTON | ON SET BTS https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1636446258318-KWNVPRFUOR1PHGYA0Z6X/image-asset.jpeg social media marketing - HALSTON | ON SET BTS https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585264572210-YRPLAPT4WEFODDFL3NV9/Screen+Shot+2020-03-26+at+2.44.40+PM.png social media marketing - HALSTON | INSTAGRAM https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1636446245492-M1AMNMKL6UAE5BYLJARG/image.jpg social media marketing - HALSTON | ON SET BTS FOR INSTAGRAM https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551585090568-NPU03FG9S8ODE43SCACZ/FullSizeRender_2.jpg social media marketing - tadashi shoji | live content creation at NYFW tadashi shoji fall 2016 at NYFW https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551584945597-IBKR96JC0J8GPDBJGYFO/Screen+Shot+2019-03-02+at+7.48.43+PM.png social media marketing - tadashi shoji | instagram https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551585132738-LSY8JFHTQT2P0IVAIY0J/FullSizeRender_3.jpg social media marketing - tadashi shoji | live content creation at NYFW tadashi shoji fall 2016 at NYFW https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551585168882-FSYBDOLQYLQ7AJ7KEQIY/IMG_4920.JPG social media marketing - tadashi shoji | live content creation at NYFW tadashi shoji fall 2016 at NYFW https://static1.squarespace.com/static/5c7b318d049079481b9a528f/5c7b3f9e4e17b61d26a1ceee/5e7d2e153ae6d4439b56c644/1585264394379/ social media marketing - HALSTON | INSTAGRAM https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586654764-UE8OUABVTK3WM7B90OHZ/Screen+Shot+2019-03-02+at+8.10.03+PM.png social media marketing - trina turk | spring 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586667776-9OQ2R2HJNC8HF48WH1QL/Screen+Shot+2019-03-02+at+8.10.28+PM.png social media marketing - trina turk | spring 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586676093-EW3HWPP1W9JIKP7FKY21/Screen+Shot+2019-03-02+at+8.11.20+PM.png social media marketing - trina turk | spring 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586677593-G42A0ZWDJSTKKAPY1E2K/Screen+Shot+2019-03-02+at+8.11.36+PM.png social media marketing - trina turk | spring 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586684488-G1IMN28D1X758A0XWGBR/Screen+Shot+2019-03-02+at+8.11.50+PM.png social media marketing https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586632402-ZFKOVELP41Y2QT200VX8/Screen+Shot+2019-03-02+at+8.08.44+PM.png social media marketing - trina turk | fall 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586650545-QSVAGJSK4E201MPN6IRW/Screen+Shot+2019-03-02+at+8.09.33+PM.png social media marketing - trina turk | fall 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586707548-FCEAQTTZOHDL4NLK7B8Q/Screen+Shot+2019-03-02+at+8.12.35+PM.png social media marketing https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551585624106-6AWDCYG8HSYJ8RIK2XA0/Screen+Shot+2019-03-02+at+7.59.19+PM.png social media marketing - mr. turk instagram https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586746641-GWOMW0E2FJCX2LC2RTDX/IMG_8124.JPG social media marketing - mr. turk | spring 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1554161480877-VW0DEHAWW6M856F3VZC7/ACS_0102.JPG social media marketing mr. turk | summer 2019 shoot BTS content https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586733590-K0NOUV29APX5QIGBM4CJ/Screen+Shot+2019-03-02+at+8.13.10+PM.png social media marketing https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586751189-U1S1RDPPFFQOPCII6N3K/Screen+Shot+2019-03-02+at+8.13.41+PM.png social media marketing https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551586695736-K0O8YWRZ71576OVYTXLL/Screen+Shot+2019-03-02+at+8.12.22+PM.png social media marketing https://www.heather-frey.com/placements-collabs daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1613992376224-92PY0R983KJDQ7U9WDOT/Screen+Shot+2021-02-22+at+3.11.24+AM.png placements & collabs - CAROLINE JUEN OF LOVE & LOATHING LA IN TRINA TURK https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1613992376224-92PY0R983KJDQ7U9WDOT/Screen+Shot+2021-02-22+at+3.11.24+AM.png placements & collabs - CAROLINE JUEN OF LOVE & LOATHING LA IN TRINA TURK https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623139539-W2VXYBYJ5IP0FE1YTPM8/1Margoandme02.jpg placements & collabs - jenny bernheim of margo & me in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623138087-4USH9N7LZNOP8X36BRAS/The_School_of_American_Ballet__52.jpg placements & collabs - jamie beck of ann street studio in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623150655-CBK3EOYAG0RTDD7223JV/hanging-floral-wall-weddings.jpg placements & collabs - rachel parcell of the pink peonies in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623178282-26YK4UJV76DIBX44JSVX/Le_Bristol_Paris_27.jpg placements & collabs - jamie beck of ann street studio in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551633556188-34200ASAZ7XXDKPOU2HO/4c85370e7e572c9010fc4726bc681c15.jpg placements & collabs - amy roiland of a fashion nerd in trina turk https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623149648-E3SVCYJLNH14QWQVRHSZ/12022478_1004395236279298_658981576447629339_o.jpg placements & collabs - jeanette getrost in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623149241-MGONMXU0PICBUXS4CK4Y/Grasie529-012%28pp_w698_h465%29.jpg placements & collabs - grasie mercedes in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623185195-MYXGTZNZMDYAO4PAWSP6/Screen+Shot+2015-11-06+at+3.46.44+PM.png placements & collabs - mara ferreira in tadashi shoji https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623411107-2KE2PUHWJZ7JOGPRNTOM/Screen+Shot+2019-03-03+at+6.28.49+AM.png placements & collabs - coury combs of fancy treehouse in trina turk https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551632700822-MW1NCAUUN07X1XJYGPFI/Screen+Shot+2019-03-03+at+9.00.58+AM.png placements & collabs - jessica serna of my curly adventures in trina turk https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551632700689-3GGNQS5OGLT7QY9XWK3K/Screen+Shot+2019-03-03+at+9.01.44+AM.png placements & collabs - kelly golightly in trina turk https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1613993981959-8NZVZR33GVB4NNG0TEE5/Screen+Shot+2021-02-22+at+3.19.20+AM.png placements & collabs - JAKE SHEARS IN MR. TURK https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1613994124962-O7LRA9X0CXCCJ4WA1CIB/Screen+Shot+2021-02-22+at+3.20.23+AM.png placements & collabs - COLTON UNDERWOOD IN MR. TURK https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551623395368-3Z41171E172JKI5XJMV5/Screen+Shot+2019-03-03+at+6.27.33+AM.png placements & collabs - amy roiland of a fashion nerd in trina turk https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551632703755-VT8AG5C7S1IJD2CIZB26/Screen+Shot+2019-03-03+at+9.03.51+AM.png placements & collabs - caroline juen of love & loathing la in trina turk https://www.heather-frey.com/copywriting daily 0.75 2020-03-27 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585272738848-CGI0ZZJC10LJXUN2NIJX/image-asset.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585272738848-CGI0ZZJC10LJXUN2NIJX/image-asset.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585272764825-U9ACCDY03R66MU1N8CVL/Screen+Shot+2020-03-26+at+5.10.39+PM.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585273144355-HP5RCHCT2DC5GTJPE8XT/Untitled-1.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585275948958-Q01YVB3WV9RO0FQ50BYS/Untitled-2.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585274285591-B3XFO348N84XUBGP3287/Screen+Shot+2020-03-26+at+6.05.41+PM.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585274265705-GCY5XT41UP3D4ZCHI5EU/Screen+Shot+2020-03-26+at+6.06.28+PM.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585274296110-HGDPMSV6K1DTB9NEQ5QJ/Screen+Shot+2020-03-26+at+6.06.56+PM.png COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585275566443-LJVF08LWXOLBBXH1UEDS/IMG_4797.jpg COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585275586340-5FM9XLI5TREFMP0RG5CO/image-asset.jpeg COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585275635541-29KAZD1DGK0OXCAJWMMJ/image-asset.jpeg COPYWRITING https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585274540109-I6OFKVCBF9K7802BTE33/image-asset.png COPYWRITING https://www.heather-frey.com/home daily 0.75 2019-04-01 https://www.heather-frey.com/contact daily 0.75 2019-03-03 https://www.heather-frey.com/about daily 0.75 2021-02-22 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551584244227-VFMVMIPELQ4E0K19NVW3/ACS_0019.JPG about - hi. i'm heather frey, a los angeles-based creative storyteller. a writer, marketer, & fashionphile who found the perfect marriage of my passions in social media marketing, i’ve been working in this space since 2012. when i’m not busy with my role as senior manager of social media and influencer relations, i love hitting the town with my camera, seeing live music, and hanging out with my dog, lou. for more on my work experience, please check out my resume below or visit my linkedin. for more on what inspires me, find me on instagram or pinterest. https://www.heather-frey.com/social-campaigns daily 0.75 2020-03-27 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585278861642-403CV51Q0DSG0O66VZRN/Untitled-3.png campaigns - trina turktanical garden we took an intimate group of our favorite influencer friends of the brand offline for an IRL experience of a lifetime with trina turk herself. held at trina’s gorgeous lautner-designed echo park abode, i asked florist whit haze to design a floral arrangement inspired by trina’s summer prints & color palette, and then lead our influencers in a DIY floral arranging workshop. each influencer wore a piece from the summer collection as they sipped cocktails sponsored by jardesca for a rainbow-hued day of fun, learning, and friendship. https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551630963075-UN2EFWSEBJH9V59CGM80/FullSizeRender.jpg campaigns - tadashi shoji x real women one of tadashi shoji’s key branding messages is that he can dress women of all shapes, sizes, and backgrounds, “from ages 17 to 70.” in an effort to speak to this idea, i worked side by side with our creative team to concept & then style a shoot featuring real women loved and admired by tadashi & his staff, for a feel-good, body-positive holiday 2015 digital marketing campaign. https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551631364274-OTNK4GJSRC9VLF46BBJH/Shot_08_KARW1512M_Black_White_0033-2.jpg campaigns - tadashi shoji kids launch development of tadashi shoji kids’ launch brand messaging on social media, photo shoot styling, & collaboration with creative team on shoot concepts & model casting. https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551631125099-YLF5L2UGVI565AJKJGHS/AAEAAQAAAAAAAATUAAAAJGMwMTA5NDVhLWZmZmYtNGI4NS05YTc0LTY3MzllZjg4NmU2Yg.png campaigns - tadashi x jeanette getrost we collaborated with fashion illustrator & influencer jeanette getrost on a video that documented her travel to NYFW for a look at the journey from studio to runway for the fall 2016 collection. one artist’s creative process helps inspire another’s before jeanette reveals her final illustration of her favorite piece from the collection. watch the video here. https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551631519346-AIJTWGB42BA2TTKX6DNM/8a2f58c1b9beacd5bed4eb130f0a1e62.jpg campaigns - trina turk summer road trip to highlight a selection of trina turk boutiques & the vibrant cities in which they are located, we designed a collection of colorful tees to be sold at each location. we then developed a summer road trip series across the united states, seeding the tees to local influencers. each influencer styled their tee in a full trina look & wore the outfit for a day on the town which they documented on their instagram story, highlighting their favorite spots in their city, including a stop at their trina turk boutique. https://www.heather-frey.com/recognition daily 0.75 2019-03-03 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551626968373-UX6Q9O7S4LPXDBREMRDD/AAEAAQAAAAAAAAaBAAAAJGJkNTlkMTk0LWExNTAtNDk5MS1hY2QyLWZiMTUxYjk5OTI1Yw.png recognition - tadashi shoji in the cut as the romance between instagram and the fashion industry has been heating up, it’s also been collecting data on its fashion accounts to track who is growing fastest. in september 2015, instagram released its numbers to the cut, and they sketched a rough picture of which U.S. designers and models had gotten the most attention in the past 12 months. of the designer accounts with the most growth since september 2014’s fashion week, tadashi shoji was ranked as the fifth-fastest growing emerging designer instagram account. read the full article here. https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1551627240542-ETZWL2J980HPKFZRCB5C/Screen+Shot+2019-03-03+at+7.33.36+AM.png recognition - tadashi shoji in wwd in october 2015, women’s wear daily named the @tadashishoji instagram account as one of their favorite fashion accounts to follow. https://www.heather-frey.com/resume daily 0.75 2020-03-27 https://images.squarespace-cdn.com/content/v1/5c7b318d049079481b9a528f/1585277005901-4B8SFHUVAEAPDT82X7FB/Screen+Shot+2020-03-26+at+7.42.47+PM.png RESUME