trina turktanical garden
we took an intimate group of our favorite influencer friends of the brand offline for an IRL experience of a lifetime with trina turk herself. held at trina’s gorgeous lautner-designed echo park abode, i asked florist whit haze to design a floral arrangement inspired by trina’s summer prints & color palette, and then lead our influencers in a DIY floral arranging workshop. each influencer wore a piece from the summer collection as they sipped cocktails sponsored by jardesca for a rainbow-hued day of fun, learning, and friendship.
tadashi shoji x real women
one of tadashi shoji’s key branding messages is that he can dress women of all shapes, sizes, and backgrounds, “from ages 17 to 70.” in an effort to speak to this idea, i worked side by side with our creative team to concept & then style a shoot featuring real women loved and admired by tadashi & his staff, for a feel-good, body-positive holiday 2015 digital marketing campaign.
tadashi shoji kids launch
development of tadashi shoji kids’ launch brand messaging on social media, photo shoot styling, & collaboration with creative team on shoot concepts & model casting.
tadashi x jeanette getrost
we collaborated with fashion illustrator & influencer jeanette getrost on a video that documented her travel to NYFW for a look at the journey from studio to runway for the fall 2016 collection. one artist’s creative process helps inspire another’s before jeanette reveals her final illustration of her favorite piece from the collection. watch the video here.
trina turk summer road trip
to highlight a selection of trina turk boutiques & the vibrant cities in which they are located, we designed a collection of colorful tees to be sold at each location. we then developed a summer road trip series across the united states, seeding the tees to local influencers. each influencer styled their tee in a full trina look & wore the outfit for a day on the town which they documented on their instagram story, highlighting their favorite spots in their city, including a stop at their trina turk boutique.